Definition of MEMETICS


Memetics is a noun that refers to the study of memes and their cultural transmission, evolution, and impact on human behavior and society. Rooted in evolutionary theory and the concept of cultural evolution, memetics explores how ideas, behaviors, and cultural phenomena propagate and evolve within social networks and populations. Here are several key aspects associated with the field of memetics:

Cultural Evolution: Memetics views culture as analogous to biological evolution, with memes serving as the cultural equivalent of genes. Like genes, memes undergo processes of replication, variation, and selection, shaping their spread and persistence within populations over time. Memetics seeks to understand the mechanisms driving cultural evolution and the factors influencing meme transmission and adoption.

Memeplexes and Cultural Units: In addition to individual memes, memetics examines larger cultural units known as memeplexes, which consist of interconnected memes that form cohesive belief systems, ideologies, or cultural norms. Memeplexes can exert significant influence on individual and collective behavior, shaping social structures, institutions, and cultural practices.

Transmission and Diffusion: Memetics investigates the mechanisms of meme transmission and diffusion within social networks and cultural contexts. Factors such as communication channels, social interactions, technological innovations, and cognitive biases can influence the spread and adoption of memes, contributing to their success or failure in achieving widespread dissemination.

Impact on Behavior and Society: The study of memetics explores how memes influence human behavior, attitudes, and societal dynamics. Memetic concepts can shape individual identity, group identities, and collective behaviors, impacting phenomena such as consumer trends, political ideologies, religious beliefs, and cultural norms. Memetics offers insights into the role of memes in shaping social cohesion, cooperation, conflict, and cultural change.

Ethical and Societal Implications: Memetics raises ethical and societal questions related to the manipulation, dissemination, and regulation of memes in digital environments. As memes can propagate misinformation, propaganda, hate speech, and harmful ideologies, memetics highlights the importance of critical thinking, media literacy, and responsible meme-sharing practices in mitigating negative consequences and fostering a healthier meme culture.

Interdisciplinary Approach: Memetics draws on insights from various disciplines, including evolutionary biology, psychology, sociology, anthropology, communication studies, and information science. By adopting an interdisciplinary perspective, memetics seeks to provide a comprehensive understanding of the complex dynamics underlying cultural evolution and meme propagation.

Memetics offers a framework for studying the transmission, evolution, and impact of memes within human cultures and societies. By examining the mechanisms of meme replication, the formation of memeplexes, and their influence on behavior and social dynamics, memetics contributes to our understanding of cultural evolution and the role of information in shaping human culture and society.

MEMETICS in a sentence

  • Memetics is the study of how ideas and cultural phenomena spread and evolve.
  • The field of memetics explores the parallels between cultural evolution and genetic evolution.
  • Researchers in memetics analyze how internet memes influence public opinion.
  • Memetics provides a framework for understanding the viral nature of certain ideas.
  • The principles of memetics can be applied to marketing strategies to enhance message dissemination.
  • By studying memetics, we can gain insights into the dynamics of social media trends.
  • Memetics examines the transmission of cultural units, known as memes, across populations.
  • The concept of memetics was popularized by Richard Dawkins in his book “The Selfish Gene.”

Origin of MEMETICS

The term memetics is a blend of “meme” and “genetics,” with “meme” originating from the Greek word “mimēma” and “genetics” deriving from the Greek word “genetikos.” Here’s the breakdown:

  • Greek (mimēma): The term “meme” comes from the Greek word “mimēma,” meaning “that which is imitated,” and was introduced by Richard Dawkins in his book “The Selfish Gene” to describe an idea, behavior, or cultural phenomenon that spreads through imitation.
  • Greek (genetikos): The term “genetics” originates from the Greek word “genetikos,” which relates to “genesis” or “origin,” and it refers to the study of genes and heredity.

Therefore, memetics combines the concept of memes with the suffix “-etics,” denoting a field of study or knowledge, similar to “genetics.”

In modern usage, memetics refers to the study of memes as cultural units of information that spread and evolve through imitation and replication, analogous to the study of genes in biology. It examines how ideas, behaviors, and cultural phenomena propagate and influence human behavior and society, often within the context of evolutionary theory.


  • Cultural Evolution
  • Idea Propagation
  • Social Contagion
  • Cultural Transmission
  • Meme Diffusion
  • Ideological Dissemination
  • Social Memography
  • Idea Viralization


  • Cultural Stagnation
  • Idea Inhibition
  • Memetic Suppression
  • Ideological Obstruction
  • Social Isolation
  • Meme Extinction
  • Intellectual Seclusion
  • Idea Insularity


  • Evolutionary Psychology
  • Sociocultural Anthropology
  • Information Dissemination
  • Social Learning
  • Communication Theory
  • Cultural Anthropology
  • Social Diffusion
  • Ideological Dissemination

🌐 🇬🇧 MEMETICS in other languages

Terms of Use

Privacy & Cookies


Who We Are

Main Sections


Geographical Locations



Let´s Talk



® 2024