Definition of DISTRIBUTION


Distribution is a noun and refers primarily to the process of delivering goods or services from the producer or supplier to the end-user or consumer. It encompasses several key aspects:

Supply Chain Management: Distribution involves managing the flow of products or services through various stages of the supply chain, including manufacturing, warehousing, transportation, and retailing. Effective supply chain management ensures timely delivery of goods to meet consumer demand.

Logistics: Logistics plays a crucial role in distribution by coordinating the movement and storage of goods from the point of production to the point of consumption. It involves strategic planning, transportation management, inventory control, and warehouse operations.

Channel Strategy: Distribution strategies include determining the most efficient channels for reaching target markets, such as direct sales, wholesalers, retailers, or e-commerce platforms. Channel strategy decisions impact distribution costs, market reach, and customer accessibility.

Market Coverage: Distribution strategies also consider the extent of market coverage, whether it’s intensive (widely available), selective (limited availability), or exclusive (exclusive availability). Market coverage decisions depend on factors such as product characteristics, target market preferences, and competitive dynamics.

In conclusion, distribution encompasses the planning, coordination, and execution of activities involved in delivering goods or services to consumers. Effective distribution strategies ensure efficient supply chain management, logistics optimization, and market coverage to meet consumer needs and achieve business objectives.

Examples of DISTRIBUTION in a sentence

  • The company’s product distribution network spans across multiple countries.
  • The distribution of wealth in the country is highly unequal.
  • The charity organized the distribution of food to families in need.
  • The movie studio handled the global distribution of the film.
  • The professor discussed the distribution of resources in ecological systems.
  • The distribution of seats in the auditorium was carefully planned for the event.
  • The political party won a majority in the election due to its broad distribution of support.
  • The supermarket optimized its supply chain for efficient product distribution to stores.


The term “distribution” is formed from the verb “distribute,” which is derived from the Latin “distribuere,” composed of “dis-” meaning “apart” or “away” and “tribuere” meaning “to assign” or “to allot.” Here’s the breakdown:

  • Dis-: Prefix indicating “apart” or “away.”
  • Tribuere (Latin): Referring to “to assign” or “to allot.”
  • Distribuere (Latin): Combining “dis-” and “tribuere,” indicating “to assign apart” or “to allot away.”
  • Distribute: Verb form of “distribuere,” indicating the action of giving out or spreading something over an area.
  • Distribution: Noun form of “distribute,” indicating the act or process of giving out or spreading something over an area.

Therefore, “distribution” refers to the act or process of giving out or spreading something over an area, often involving the allocation or arrangement of resources, goods, or services.


  • Dispensation
  • Allotment
  • Dissemination
  • Disbursement
  • Circulation
  • Partition
  • Dissemination
  • Assignment


  • Gathering
  • Accumulation
  • Aggregation
  • Collection
  • Hoarding
  • Concentration
  • Centralization
  • Consolidation


  • Allocation
  • Apportionment
  • Spreading
  • Division
  • Conveyance
  • Delivery
  • Diffusion
  • Scattering

🌐 🇬🇧 DISTRIBUTION in other languages

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