Definition of DEMOGRAPHIC


Demographic is an adjective that pertains to the characteristics and statistical data of populations, especially with regard to specific factors such as age, gender, ethnicity, income, education, and other attributes. Here are key aspects related to the term demographic:

Population Characteristics: Demographics involve the study and analysis of various population characteristics, providing insights into the composition and distribution of groups within a society.

Demographic Data: Demographic data includes quantitative information about populations, often collected through surveys, censuses, or other statistical methods. Examples of demographic data include age distribution, gender ratios, ethnicity, and socioeconomic status.

Demographic Factors: Demographic factors are elements that contribute to the understanding of a population’s structure. These factors may include age, gender, race, marital status, educational attainment, and more. They are crucial for social scientists, policymakers, marketers, and planners to analyze and make informed decisions.

Demographic Trends: Demographic trends refer to patterns or changes in population characteristics over time. Examples of demographic trends include aging populations, shifts in birth rates, and changes in migration patterns.

Demographic Analysis: Demographic analysis involves the interpretation and interpretation of demographic data to identify patterns, correlations, and trends within populations. It is used in various fields, including sociology, economics, public health, and marketing.

Target Demographic: In marketing, the target demographic refers to the specific group of people that a product, service, or advertisement is designed to appeal to. Marketers often tailor their strategies based on the demographic characteristics of their target audience.

Demographic Segmentation: Demographic segmentation is a marketing strategy that involves dividing a market into distinct segments based on demographic variables. This segmentation helps businesses tailor their products or services to the preferences and needs of specific demographic groups.

Population Pyramids: Population pyramids are graphical representations of the age and gender distribution within a population. They provide a visual snapshot of the demographic structure of a society.

Demographic Transition: Demographic transition is a concept that describes the historical shift of populations from high birth and death rates to low birth and death rates. This transition is often associated with social and economic development.

Demographic Impact Demographic changes can have significant impacts on societies, economies, and public policies. – For example, an aging population may influence healthcare and pension systems, while population growth can affect housing and education demands.

Understanding demographics is crucial for making informed decisions in various fields, including policy planning, marketing, public health, and social research. Demographic data provides valuable insights into the composition and dynamics of populations.

Examples of DEMOGRAPHIC in a sentence

  • The marketing team analyzed the demographic data to target their advertising campaign effectively.
  • The city’s demographic makeup has changed significantly over the past decade.
  • The study focuses on the demographic trends of the aging population.
  • We need to consider the demographic factors when planning the event to ensure inclusivity.
  • The company’s products are tailored to specific demographic groups.
  • The survey collected demographic information such as age, gender, and income level.
  • Understanding the demographic profile of our customers helps us tailor our services to their needs.
  • The educational program aims to address the needs of a diverse demographic.

Etymology of DEMOGRAPHIC

The term “demographic” is formed from the Greek words “demos,” meaning “people,” and “graphein,” meaning “to write” or “to record.” Here’s the breakdown:

  • Demos (Greek): Referring to “people.”
  • Graphein (Greek): Referring to “to write” or “to record.”
  • Demographic: Combining “demos” and “graphein,” indicating the study or analysis of populations, especially regarding their size, composition, and distribution, typically involving characteristics such as age, gender, income, education, etc.

Therefore, “demographic” originally described the writing or recording of information about people, and it now primarily refers to the study or analysis of populations and their characteristics.


  • Population characteristics
  • Census information
  • Sociodemographic
  • Statistical data
  • Population profile
  • Group characteristics
  • People statistics
  • Community demographics


  • Nondemographic
  • General
  • Universal
  • Non-specific
  • Undistinguished
  • Unspecified
  • Collective
  • Homogeneous


  • Segmentation
  • Analysis
  • Trends
  • Diversity
  • Distribution
  • Composition
  • Representation
  • Dynamics

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