Definition of MARKETING

MARKETING Noun and Verb

Marketing can be both a noun and a verb, involving activities and strategies to promote and sell products or services. As a noun, marketing refers to the process and techniques used to attract and retain customers. As a verb, it describes the actions taken to promote a product, service, or brand.

MARKETING as a noun

Marketing, as a noun, refers to the comprehensive process of promoting, selling, and distributing a product or service. It encompasses various strategies and activities, including market research, advertising, sales, and customer relationship management, aimed at understanding and meeting consumer needs.

MARKETING as a verb

As a verb, marketing describes the actions involved in promoting and selling products or services. This includes activities like creating advertising campaigns, conducting market research, engaging with customers through social media, and developing strategies to enhance brand visibility and customer loyalty.

Market Research: A critical component of marketing, market research involves gathering and analyzing data about consumer preferences, market trends, and competitive dynamics. This information helps businesses make informed decisions about product development, pricing, and promotional strategies, ensuring they effectively meet the needs of their target audience.

Advertising and Promotion: Advertising and promotion are key elements of marketing. These activities involve creating and distributing messages through various media channels to inform, persuade, and remind consumers about products or services. Effective advertising campaigns are designed to capture attention, generate interest, and drive sales.

Digital Marketing: In the modern era, digital marketing has become increasingly important. This encompasses online strategies such as search engine optimization (SEO), content marketing, social media marketing, email marketing, and pay-per-click (PPC) advertising. Digital marketing allows businesses to reach a broader audience, track engagement, and measure the effectiveness of their campaigns.

Customer Relationship Management: Customer relationship management (CRM) focuses on building and maintaining strong relationships with customers. This involves strategies for customer retention, loyalty programs, personalized communication, and after-sales support. Effective CRM helps businesses enhance customer satisfaction and foster long-term loyalty.

Branding: Branding is a fundamental aspect of marketing that involves creating a distinct image and identity for a product or service in the consumer’s mind. This includes the development of brand values, messaging, visual elements, and overall brand experience. Strong branding differentiates a product from competitors and builds customer trust and loyalty.

In conclusion, marketing is a multifaceted discipline that encompasses various activities and strategies to promote and sell products or services. As a noun, it refers to the comprehensive process of understanding and meeting consumer needs through market research, advertising, and customer relationship management. As a verb, it describes the specific actions taken to enhance brand visibility and drive sales. Effective marketing is essential for business success, enabling companies to attract, retain, and engage customers in a competitive marketplace.

MARKETING in a sentence

MARKETING as a noun in a sentence

  • Marketing is the process of promoting and selling products or services.
  • The company invested heavily in digital marketing to reach a wider audience.
  • Effective marketing strategies can help businesses increase their market share.
  • She studied marketing in college and now works for a top advertising agency.
  • The marketing team conducted market research to identify consumer preferences.
  • The success of a product often depends on the strength of its marketing campaign.
  • Marketing involves understanding customer needs and creating value propositions.
  • The marketing department developed a new advertising campaign to launch the product.

MARKETING as a verb in a sentence

  • The company is marketing its new line of skincare products to younger demographics.
  • He spent months marketing his novel to literary agents and publishers.
  • They hired a professional marketing consultant to help with their rebranding efforts.
  • The startup is actively marketing its innovative technology to potential investors.
  • She enjoys marketing her handmade jewelry at local craft fairs and online.
  • They are marketing their eco-friendly cleaning products as a sustainable alternative.
  • The company is marketing its services aggressively to gain market share.
  • Marketing a new product requires a well-thought-out strategy and careful execution.

Origin of MARKETING 

The term marketing has its etymological roots in English, offering insights into its linguistic origins.

  • English Formation: “Marketing” is a compound word formed by combining “market,” referring to a place where goods are bought and sold, and the suffix “-ing,” indicating the action or process of performing the verb. In English, “marketing” originally denoted the activities involved in promoting and selling products or services in a market.
  • Semantic Context: In modern usage, “marketing” encompasses a broader scope of activities and strategies aimed at creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It involves understanding customer needs and wants, developing products or services to meet those needs, and effectively communicating their benefits to target audiences.

The term marketing thus reflects its etymological roots in English, emphasizing its association with the promotion and selling of goods and services, as well as its evolution into a comprehensive discipline focused on creating value and building relationships with customers.


  • Promotion
  • Advertising
  • Selling
  • Branding
  • Publicity
  • Commercialization
  • Merchandising
  • Promotion


  • Non-promotion
  • Obscurity
  • Non-commercialization
  • Disregard
  • Invisibility
  • Ignorance
  • Non-advertisement
  • Unawareness


  • Campaigning
  • Salesmanship
  • Outreach
  • Product placement
  • Market penetration
  • Consumer engagement
  • Brand awareness
  • Marketing mix

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